Subject: How about this?
Author:
Posted on: 2016-05-16 21:24:00 UTC

Sure, some of what's good or bad is pretty subjective. If we're targeting your story, though, we're not doing it because it's mostly competent and we just don't like the direction it's heading. We're doing it because it contains glaring problems in the building blocks of the story: characterisation (especially in characters from canon), world-building, sentence structure, plotting and pacing, among others. These aren't subjective; they're objective standards, and to get our attention, you need to have failed them pretty hard.

((Some of that might come across as a bit rude. :-( But I think that's the general message we need to get across.))

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