Subject: It depends on several factors aside from inherent quality.
Author:
Posted on: 2014-04-19 09:02:00 UTC

The first one is sheer luck. You can have the best fic in your fandom, but if by pure chance nobody looks at it it won't be successful.

The second one is the crossoverability (is that even a word?) of the two series. If the two series share nothing with each other, chance are that people who like one don't follow the other and so ignore it. Or maybe they know both series, but think their themes are too different to work together.
For example, my own fic is a crossover between Madoka Magica and Lyrical Nanoha, and is doing very well. The two series are both in the same genre (Magical Girl series with a serious plot) and, while their main themes do clash, it's the kind of clash that actually makes the plot instead of distracting from it.

And the third one... wait, I can't think of a third one...

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