Subject: Be Wary of Gimmicks
Author:
Posted on: 2010-07-31 01:04:00 UTC

One of the big problems is that when something using a particular gimmick is successful people think it's the gimmick that's responsible for the success. that and it's easier to just use gimmick X than to actually put together a quality movie. (or book, or whatever.)

I enjoyed Shrek not because, or in spite of, it being computer animated. I enjoyed it because it's fun.

The medium should be chosen not because it's this week's cool thing, but because it will serve to effectively present the story.

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