Subject: I think it's a combination of lots of factors.
Author:
Posted on: 2018-06-22 09:33:00 UTC

(... which is a brilliantly nonspecific answer; everything is a combination of lots of factors.)

Thinking back to the old days on FF.net, there was a lot of subtle emphasis on reviews:

-On the category page and on the story itself, you had the number of previous reviews front and centre, with a link to let you read them. They weren't just for the author - they were for other readers, too.

-You had a big empty text box at the bottom of the page, inviting you to write in it.

-Chapter length limits meant you saw a lot of those text boxes. You'd probably split a big, modern mission over three or four chapters, whereas on GDocs or a website, it's all one huge column of words.

-"Please R&R!" "Reviews are very welcome." "If I get five reviews of this chapter, I'll continue!" "If you review my story, I'll review yours!" These things come across as shallow attention-seeking, and we love to mock them... but they also work.

We don't have that. Even your user page is hidden away behind a link; it's not there, in your face. And the lack of ability to review elsewhere (and the fact that we've drifted away from being a community of fanfic writers and readers) means people have lost the... the cultural imperative to do so.

... hmm. This gives me an idea.

hS, splitting off for a new post

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